Apart from a few quotes from notable thinkers, DigDeep rarely posts someone else’s insights or opinions on our blog. That’s what HuffPo and your personal youtube channel are for.
Still, sometimes it’s nice to break with tradition - so today we bring you a challenging piece on social entrepreneurship and its real ability to end poverty.
Go ahead and read it. Here’s our take:
DigDeep is an organization animated by millennials, and social entrepreneurship is a truly millennial innovation. Tired of Sally Struthers and guilt-ridden telethon charity, we took what we’re good at (creating an experience around brand identity) and harnessed it for incremental good. We transformed consumerism. There may not be a hedge fund to end Malaria yet, but brands like Benson Backpacks and TOMS provide consistent revenue that animates sustainable solutions to specific problems.
Still, it makes you think, is residual charity (what some people call slacktivism) really enough?
Of course not.
If we’re not committed to (sometimes painfully) shifting the paradigms around us - those processes and prejudices that create and sustain inequality - then we’re not really committed to ending poverty. But in this global fight everyone has their role to play.
Most people don’t buy TOMS because their one true passion is ending childhood shoeless-ness around the world. They do it because they need shoes, and they know that their decision to buy from TOMS achieves a quiet but meaningful change. Buying TOMS is a simple choice, one that leaves most people free to engage more meaningfully with some other cause (like breast cancer or homelessness).
Of course some people choose to advocate for TOMS work in a bigger way. DigDeep has its own core of supporters that do the same thing for us. They’re committed to protecting water access as a human rights issue. The beauty of a brand like TOMS is that it allows people committed to our work to make small decisions that simultaneously tackle another face of poverty somewhere else.
No it’s not “good enough” - but nothing by itself is. Everyone has their role to play… so long as we keep playing the game together.
#Collaborate for change. And DigDeep.
Image via: star.txstate.edu